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Expert review

I’ve seen this screen before.I know how it ends.

A structured review of your product by someone who has designed, specified and shipped more than 1,200 of them. You get a ranked list of what is costing you customers, and what to do about each one.

Talk about expert review Two to three weeks · remote · one product or platform
1234512345RANKED BY SEVERITY
When you need it
  • Conversion or adoption is flat and nobody agrees why
  • You’re about to redesign and want to keep what works
  • A new leader needs an honest baseline, fast
  • An investor or acquirer asked how good the product really is
What you get
  • Every key flow reviewed against eight questions a screen has to pass
  • Findings ranked by severity and by cost to fix
  • Annotated screens your team can act on the same day
  • Quick wins separated from structural problems
  • One worst flow redesigned as a worked example
  • A readout for executives, and one for the team
The lens

Eight questions every screen has to pass.

01Does it name the decision?

A screen exists to support one decision. If I can’t say which, neither can your customer.

02Is the scariest state the clearest?

Errors, declines and confirmations get the most scrutiny.

03One number, one meaning?

People act on the first number they see.

04Are the words final?

Placeholder copy hides real problems.

05Do errors say what to do next?

What happened, why, and the way out.

06Reachable with one thumb?

The primary action, on the smallest screen you support.

07Does it survive without colour?

And with a screen reader, and at 200% zoom.

08Does it work with motion off?

And on a slow connection, and with a keyboard only.

A sample finding

Every finding is a small brief.

CriticalBlocks the task or costs money
SeriousMost people struggle
ModerateSlows people down
PolishWorth doing when you’re there
Finding 07 · Critical · sampleThe review step hides the total.
Where
Checkout → Review order
What happens
The total only appears after tapping “Details”. People confirm without seeing it.
Why it matters
The first number people see is the one they act on. Here it’s the subtotal.
Fix
Total first and largest. Fees itemised directly under it.
Effort
Small. About two days, no backend change.

Illustrative sample, not client data.

What you won’t get
  • Opinions about colours
  • Two hundred nitpicks in no order
  • “Best practice” with no reason attached
  • A redesign you didn’t ask for
Asked every time
Isn’t this just one person’s opinion?

It’s one person’s pattern recognition, from more than 1,200 products, checked against eight explicit questions. Where a finding needs proof, I’ll say so and recommend a quick test.

Do you need access to our data?

It helps. Analytics and support tickets tell me where to look hardest. I can also work from the product alone.

What happens after the readout?

Your team owns a ranked list with owners and dates. I can stay on to pair with designers on the hardest fixes.

How it works

Four steps.

  1. Brief

    We agree the flows, the audience and the business number that matters.

  2. Review

    I work through the product as your customer, then as your expert user, then as your engineer.

  3. Rank

    Findings are scored by severity, reach and effort, so the order of work is obvious.

  4. Readout

    A working session. We leave with owners and dates, not a PDF.

Evidence

See how I work before you call.

The eight questionsOn this site→Finance caseOn this site→Design systemOn this site→
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