Ask meanything.

Head of Design, Chief Design Officer, Chief Product Officer and VP Product, and the related seats listed under “Name the seat”. I also take fractional and advisory work.

All three, in that order of training reversed: I began as a computer engineer, became a designer, and grew into a product leader and founder. Most of my value is in the overlap.

Yes. I have led the team, built the team and been the entire team, and I still do all three. I still open the file.

Toronto, Canada. I have lived in and worked across more than 89 countries and work comfortably with distributed teams.

Press Contact anywhere on the site, pick the role, add your name, work email, company and one sentence. Or write to hello@emasoud.dev.

UX maturity assessments, expert reviews, user testing, customized research, intensive applied workshops and keynote speaking. I can also step in as a fractional design or product lead.

I do. There is no B team and nobody junior who appears after the pitch.

It depends on scope. After a short conversation you get a one-page proposal with the scope, what you’ll receive, the timeline and the price, before anything starts.

Yes. Every engagement runs under its own written agreement, including confidentiality. I’m happy to sign your NDA before the first real conversation.

My own five-level model of UX maturity, from Decoration to The Point. You can take a two-minute self-check on the UX maturity assessment page.

No. They are original samples designed for this portfolio to show how I think. They contain no client branding or confidential material. Real work, specs and prototypes are shared in conversation, under NDA where needed.

Much of my work sits under confidentiality agreements. I describe the problem, my role and my approach here, and go deeper in person.

Yes. The System page is the live design system this site is built from: colour, type, spacing, components, motion and measured contrast.

Your message is sent directly to hello@emasoud.dev. Press send and I’ll receive it immediately. If delivery isn’t possible, the page says so and asks you to try again. It never says “sent” unless it was.

No. There are no analytics or advertising cookies. The site remembers the role you picked and your best game score in your own browser, and nowhere else. The privacy policy has the details.

A small game and an animated portrait. Serious work deserves a little play. Reach Head of Design and tell me your score.

I do. All text, designs, screens, illustrations, code and the Point design system are © Emad Masoud, all rights reserved. See the terms for what you may and may not do.

You can link to anything and quote short passages with credit. Copying, republishing, reselling or using the work to train AI systems needs my written permission.

My books, including CEO in Jeans and the forthcoming UX Seeds, live on my author site, emadmasoud.com.